“All people wear clothes!” declared one of Tagbrand’s founders on stage at Disrupt today. That’s true, but let’s review.

DailyBooth was (is still perhaps?) a phenomenon for a time as people became accustomed to sharing their daily lives in a more quirky manner than mere video can afford. (Ok, OK, it’s a bunch of teenagers sharing their zits, but work with me here, people). Now Tagbrand wants to apply that model to fashion, but with a tagging twist.

The model is simple enough. Take and upload photos of what branded clothes you are wearing and tag them. Effectively, it’s a photo check-in for brands, or ‘Foursquare for fashion’, if you will.

The twist is that users are encouraged to tag up pictures with a visual tag of what brand each item of clothing is. Alas, the site does not yet do visual recognition of the clothes. Maybe one day…

TagBrand doesn’t call this check-ins, but – wait for it – “brand-ins”. People can then comment or vote on the brands their friends are wearing. Clearly the opportunity here is to capture a fashion-obsessed audience and provide a platform for advertisers.

Thus, although Tagbrand is like DailyBooth if everyone on DailyBooth was obsessed with fashion, it’s this tagging element which looks pretty viral.

The product combines contains brands, polls and e-commerce. There’s a lot of virality built into the service – every tags has a Twitter or Facebook button on it.

But clearly the people who do this are obsessed with fashion. TagBrand gives them the tools to be obsessive. The polls certainly feature makes the experience more entertaining when you’re trying clothes out.

Now, clothing brands and retail stores are constantly chasing these people. This is one way of delivering them a highly targeted audience. Tagbrand’s business model is based on creating a special marketplace for them which is visible while browsing the brand’s tag on a photo. The stores provide Tagbrand with a price-list and its system attaches them to a “Recommended” block.

So while browsing their friends’ clothes, users see the real-world item beside the image and can purchase from there (click are on a CPC basis). Users also get delivered latest news on brands they such as new collections.

Admittedly they have older competition in the UK operation, WIWT.com, but Tagbrand’s visual tags are a slightly cuter way of doing it.

TagBrand has secured a $100,000 seed investment from Russian investor Glavstart, while founders Ivan Olenchenko and Alexandr Kobozev have been working on startup projects in Russia for a while now. (And we should add they did a pretty good pitch at a TechCrunch meetup in Moscow last year).

Q&A

Judges asked about extending the app into giving users the ability to upload their own home made brands, and that seemed to be on the cards according to the founders.

Currently in Russian and English, the app launches today in the US.

The Judges also had an issue about copyright and the images uploaded, which seems a fair point.

Right now 80% of usage of the product is on the iPhone app versus 20% on the web.

So far they’ve had 15,000 registered users in 2 months with no promotion/marketing just in the Russian market. With about $4.5 billion spent annually on advertising clothes, they reckon there’s plenty of money to be made out there. Da!

Back in February we told you about Lady Gaga’s social network “Little Monsters”, which could turn the concept. of how celebrities interact with their fans on its ear.

The site, powered by Palo Alto based Backplane and still in private beta, skips social networks like Twitter and Facebook, allowing Gaga’s fans to interact with her directly.

When celebrities like Ashton Kutcher and Lady Gaga joined Twitter, it was a major turning point for the product. A whole new userbase flooded the micro-sharing network, who foam at the mouth for every 140 character update from their favorite singer or movie star.

With her own social network, Gaga is making her fans feel even more special, as well as setting them up for opportunities to sell albums and schwag to them directly:

What’s more intimate than that experience? A mobile one of course. According to one of the designers at Backplane, a “Little Monsters” app is in the works:

Check it out. Little Monsters App on @dribbble: drbl.in/ecRI

— Caleb Ogden (@calebogden) May 21, 2012

In response, Backplane’s CEO said that we might see Gaga on the iPhone mighty soon:

Soon! RT @calebogden: Check it out. Little Monsters App on @dribbble: drbl.in/ecRI

— Matt Michelsen (@MCMichelsen) May 21, 2012

What does the app look like? Take a look at the screenshots that Caleb Ogden shared on Dribble today:

While Little Monsters might not take a huge bite out of Twitter’s usage, it surely will steal eyeballs when it comes to Gaga fanatics. If the musician is posting exclusive updates to her own social network, there’s simply no reason to look elsewhere for the content.

Backplane is a community platform, meaning that the Little Monsters model could be spun out an infinite number of times for other celebrities with massive appeal. Justin Bieber anyone?

GitHub, the source code hosting and collaboration service, has been growing like gangbusters. The site now has over 1.6 million registered developers, hosting over 2.8 million repositories on everything from jQuery and Ruby on Rails to node.js and Redis. At the outset, Github was just a side project, a tool to make developers’ lives easier (its first slogan: “Git hosting: No longer a pain in the ass.”) Github is still a boot-strapped operation, but as both its user base and its own hacker collective (now at 73 strong) have grown, there has been an increasing demand for tools that fall outside Apple’s domain.

Today, about 50 percent of GitHub’s traffic comes from Windows users, and, as a result, the startup has finally heeded demand and is now officially bringing the party to Windows, launching a desktop app to address the challenges of developing on Windows and to make it easy for Windows developers to collaborate in open-source and private repositories.

GitHub released a similarly-targeted Mac client last year, which has since seen wide adoption. However, as popular as Apple has become, the majority of enterprise development still takes place in a Windows environment. As a result, GitHub has been looking to make its platform more appealing to corporate developers and enterprise, and its new Windows app intends to do just that.

Developing in private or open-source for Windows has lagged behind in terms of adoption among developers because they’ve lacked a full toolset for project collaboration, GitHub CTO Tom Preston-Werner says, so, with its new Windows client, the startup just made it easier to get up and running using Git and GitHub on Windows machines.

GitHub for Windows is a native app that runs on Windows XP, Vista, 7 and even the pre-release Windows 8, and includes a complete installation of msysGit. The app syncs users’ code to the cloud and allows developers to clone their repositories right from the app or directly from GitHub.com with its new “Clone in Windows” button.

Of course, anyone who’s been following GitHub’s progress will notice that it took the team more than a few days to finally release its Windows client. As one might expect, the reason for this was, besides a need to tear down development hurdles for Windows developers, that the team wanted to create an app (and a toolset) they would actually use themselves. In order words, to build a Windows app by Windows developers — for Windows developers.

To do that, GitHub has been amassing a pretty serious team of developers who collectively — aside from having cache in the community — own quite a bit of experience developing on and for Windows. For starters, GitHub brought on Phil Haack and Paul Betts, both of whom left Microsoft to join GitHub to help ship the app.

Before GitHub, Haack led the development of both ASP.NET MVC and NuGet, among other things, during his four-plus year stint as a senior program manager at Microsoft. Paul Betts joined Github following a four-year run at Microsoft, where he worked on Vista, and created development tools, among other things.

GitHub for Windows also relied on help from Tim Clem, Cameron McEfee (the guy behind GitHub’s Octocats), and Adam Roben to get the startup’s new app ready for shipping.

Developing tools that are useful to Windows developers right out of the box is essential to the success of GitHub. Of course, most big companies are still hesitant to put their code in the cloud, and although the startup puts most of its focus on open source project hosting, it’s free. The company makes its money off of its private repositories, and so better tools for companies and corporate developers could mean a significant boost in revenue for GitHub.

Of course, it’s also for the love of a challenge.

For more, find GitHub’s announcement here.

The Daily App Deals post is a round-up of the best app discounts of the day, as well as some notable mentions for ones that are on sale. More »

We have all been there: you are in your car, you need to park, and you cannot, no matter how much you try, find a space. You see cars pulling away, but it’s too far for you to get there before another car swoops in. You see people walking and you trail them, hoping they’re heading to a vehicle. It’s a frustrating state of affairs, but a new startup, KurbKarma, is launching today at TC Disrupt New York to try to solve it.

“Parking where and when you need it” is the basic idea here: you have people who have spaces they are about to leave; and you have people who need spaces. The app (available for iOS) works like an ad hoc social network to link these people up. Those who have a space can post their status on an app, those who need a space find one on the map. The app integrates with Google Maps to plot spaces near you, and lets you send messages — several sendable with the touch of a button — to let the space owners know how far away you are.

Spaces are “sold” with KarmaKredits: people who donate their spot pick up one KarmaKredit. People who need a space use two KarmaKredits to buy them.

Like many of the best ideas out there, KurbKarma came out of the immediate needs of its founders. Neha Sampat and Matthew Baier are friends with longstanding backgrounds in tech, who are both also qualified as sommeliers, and they had a plan to get together to scheme for their next enological activity. Arranging to meet in the North Beach district of San Francisco, they drove around, looking for a place to park — which can be an impossible task in that part of town. By the time finally found a place to park, they knew what they had to do next: try to solve this problem for themselves and others.

What’s interesting about the app is that it has both a practical and a moral twist to it. “There’s an element of paying it forward,” says Baier. “It’s a community effort to make parking easier; you are adding additional parking spaces to the public domain.” He also points out that the app helps aid the “peace of mind” of the driver, allowing them to focus on driving rather than looking off the road for a spot.

But it’s not all about charity and goodwill: KurbKarma has also started to work a revenue model into the business, in the form of a virtual currency. You can always use the app free of charge, but if you have not had the chance to pick up KarmaKredits by offering spaces to the network, you can buy some through the App Store, with each credit costing $0.99. The app is free in the app store, and every new user gets 10 free KarmaKredits for signing up.

The pair have been picking up a mailing list of users for launch with a bit of viral marketing that has clearly struck a chord in the traffic-choked streets of San Francisco: they went around a few areas of town — including the financial district and Dolores Park — and put what looked like parking tickets under the wipers of various cars.

Then they stepped back to watch: people would pick them up, thinking “Oh no, not another parking ticket,” said co-founder Matthew Baier. Inside: a note about how annoying parking can be with a link to a fun domain offering a solution for how to improve it. (example: parkingisabitch.com) They’ve collected 2,500 names this way so far.

In the future, there are some exciting developments planned for KurbKarma. They include an Android version to complement the iOS app coming out today. And there are also discussions with other device makers (eg GPS system producers) to integrate with some of the other tools that drivers already use to get around. (The reason that the pair went with iOS first, says Sampat, is because they are launching in New York and San Francisco — both cities where people use their smartphones for navigation; in the future, when the company expands to other markets, especially in regions like Europe, where GPS in-car navigation systems are very popular, other hardware will need to come into play.)

Baier also says that KurbKarma is working on expanding the kinds of spaces that they will integrate into the app: right now it’s geared at public parking, but down the line there will also be options to take private parking, in the form of garages, driveways and other off-street spaces. And, crucially for the business’ scale, it is talking with some large third parties that already focus on car-based city travel to help market the offering.

I have to admit when I first heard the idea for KurbKarma, I had my doubts: it puts too much weight on the goodwill of other people, and being able to plan and stick to commitments with total strangers — and there are so many variables: traffic that can delay you; people needing to rush away and leave the space before they said they would; and people changing their mind and staying longer than originally intended.

There are some elements already worked into the app that should help discourage flaky behavior, such as user ratings after a transaction is completed (or not, as the case may be): “It will happen from time to time that people leave,” notes Sampat. “But if they do that they will see negative ratings. The ratings will weed out those who do not follow the rules.”

And sometimes it is the most unlikely — and original — of ideas that really take off. Just think of Airbnb and the idea of people who had never thought of themselves as ad hoc hoteliers suddenly giving up rooms in their private homes: that, too, sounded like a big leap for people to take. And yet today I think it’s miles better than most of the hotel options many cities offer. “Sharing models are becoming more mainstream,” says Baier. “The idea is already out there.” I’d put a few KarmaKredits on KurbKarma striking a similar chord.

Comcast announced Monday that it will make its newest set-top box available in Boston over the coming weeks, with a rollout planned across the entire country later this year. It’s also introducing a mobile app to control the set-top box from the iPhone or iPad.

The new set-top box comes after several years of development. Comcast has been working hard to develop a new set-top box that would take all of the smarts out of the box and put it in the network, essentially allowing the cable provider to launch new services and update the new features without having to totally rewrite applications or push out new firmware.

With the X1, all the processing is done in the network. That will give Comcast the flexibility to quickly test and create new apps for customers, without having to worry about how outdated its set-top boxes are. It will also provide more personalized features, such as allowing customers to see which shows their Facebook friends are watching.

The new X1 iOS app will improve navigation on the set-top box, allowing subscribers to use the virtual keyboard to search through all the live and on-demand channels more efficiently than using a traditional remote control. Users can also filter by genre and interact with other social media apps.

Anyway, here’s how cool I think this thing is: I haven’t been a cable subscriber for at least a year and a half, but I might just have to sign up again, just to try out the X1. So bring this thing to San Francisco, Comcast, and I’ll pay for cable TV again.

This is kind of handy – and just in time for TechCrunch Disrupt. The team at Lemon Labs just launched a new app called “Hashtag App,” which lets you follow Twitter hashtags on your iPhone or iPad. But there are a bunch of apps for that, including Twitter itself, you say? Very true. That’s why Hashtag App kicks things up a notch and supports Instagram hashtags as well. Fun!

The app was designed for events and conferences (like #tcdisrupt, of course). However, you can use it to follow any hashtag of interest – not just those related to an event. Another nice thing about the app is that you don’t have to log in to either Twitter or Instagram to use it. You just launch the app, enter a hashtag and go. The app uses the conventional “pull-to-refresh” feature, allowing you to update your hashtag-filled stream whenever you choose. It would be nice if there was a real-time option, like Streamboard, though. (Maybe in a later version?) When you want to change hashtags, you just click the “X” to head back to the homescreen. Nice. I’m going to give it a go today from Disrupt and see how it holds up.

The app creators are Lemon Labs, a self-described “funky app production house” working in startup mode from Vilnius, Lithuania, of all places. They presented the prototype last month at a tech startups conference for the most promising entrepreneurs of the Baltics and Scandinavia. The app’s creators include Monika Katkute, Mindaugas Kuprionis, Marius Kazemekaitis, and Jonas Lekevicius.

Katkute says they have not received outside funding, as the company has generated revenue from commercial projects they’ve done before. However, they’re currently talking to potential investors in the Nordics.

You can grab the app from iTunes here.

DMesh, created by Dofl Y. H. Yun, is a simple iPhone app that instantly turns your photos into artistic, triangulated images. Not unlike pxl, this app leads to some pretty wild results, turning a typical scene or portrait into an ultra-geeky shareable.

As you can see below, this isn’t an effect you’ll want to use all the time. But, if you are looking for something wild to experiment with, DMesh is worth checking out for just 99 cents.

The app isn’t 100% intuitive, so note the following:

• To save, swipe up.
• The top slider adjusts accuracy, the far left being the most detailed, and far the right being most abstract.
• The bottom slider adjusts transparency of the triangulated layer, with the far left being absolutely transparent.
• At the moment, you can’t load in photos you’ve already taken

DMesh for iPhone is just one piece of the puzzle for Dofl Y. H. Yun, as there’s also DMesh for the Mac and DMesh Pro, both of which pack some serious editing capabilities. Here’s a screenshot of the Mac app:

➤ DMesh for iPhone, DMesh for the Mac & DMesh Pro for Mac via Creative Applications Network

This is just one of many experimental apps that have caught our collective blogging eyes. For more, check out a few of the awesome projects we found at the Parsons Design+Tech Thesis Show, these video drawing experiments by Kynd and this hacked record player which turns tree rings into music.

Craig Palli is vice president of Client Services & Business Development at Fiksu (@fiksu), which helps brands boost iOS and Android mobile app ranking and secure large volumes of loyal users. You can find him on Twitter @cpalli.

Thriving with Google Play
Apple’s planned phase-out of the UDID has introduced considerable angst in the app marketing community. The UDID provides a standard, widely supported method for attributing performance of advertising campaigns. Unfortunately, there’s no single solution to replace the UDID and it appears the iOS market is fragmenting, with multiple technologies vying for developer attention. This is making it difficult for app developers to allocate their resources.

With all this uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile. Unfortunately, many marketers are sidestepping Android development based on several published reports indicating that Apple’s iOS monetizes significantly better. Savvy marketers know that high-level statistics often mask a much more complex reality. While we’d never suggest that the iOS market be ignored, once you do the math you may find that Android represents a much more compelling (and profitable) opportunity than you thought.

Here’s why and how you can thrive with Google Play.

Bigger yet cheaper…
For sheer size, the Android platform has no equal. According to Nielsen, Android has more than 48 percent of the smartphone market, versus 32 percent for iOS. Google indicates there are 850,000 Android device activations per day and total Google Play app downloads have reached more than 15 billion. App search firm Xyologic reports that in March 2012 there were 617 million app downloads on Android versus 393 million app downloads on iPhone in the U.S.

Android also provides more advertising inventory, and at a lower cost. A recent analysis Fiksu did of available impressions concluded Android is able to deliver 12 percent more ad inventory than iOS. Further, the estimated cost of those impressions was 40 percent lower.

Android Advantages
Android also has a number of practical advantages over iOS that make it a great environment for market testing and quick rollout. Since there is no app approval process, you can quickly iterate your design and determine what features or offers work best. Updating an app can take weeks with iOS due to Apple’s submission and approval process.

In some ways, Google Play is also a more accessible market. Competition in the iOS sphere is extremely intense. Marketing any app is challenging, but the explosion of new apps and changes in Apple policy have made breaking a new app into the iOS market a much tougher hill to climb. Xyologic reports they “have seen the momentum of iOS for app publishers slow down considerably in the last 5 months. Several key performance indicators we track are down, especially the amount of new apps which make it to the Top 100. We view this as evidence of the new challenges the Apple environment puts on app marketers.”

Unlike iOS, where rank is critical and often expensive to attain, Google Play has a strong search engine that makes it easier for interested users to find your app. Our experience is that 80% of the organic users in Google Play come from searches.

Finally, Android also solves the problem of marketing attribution, since it provides referrer information that anonymously identifies the source of a download. This is a single industry-wide solution that provides reliable data, yet balances the need for user privacy.  You know exactly where your ad dollars go. You know exactly what is and isn’t working. And there’s none of the data ambiguity or user experience issues seen with some iOS tracking solutions.

What About Monetization?
Of course, the big concern about Android is monetization. There’s clearly a gap: an oft-quoted post last December by Peter Farago of Flurry indicates Google Play monetization is roughly 24 percent of that of iOS.  It’s important to note that the gap is closing. Flurry notes that the biggest factor behind the gap is payment mechanisms, and expects this situation to improve with the integration of Google Wallet and Google Checkout. Evidence of improvement has already surfaced: app research firm Distimo indicates it saw an 80 percent improvement in average daily revenues for the top 200 US apps between December 2011 and March 2012. Furthermore, in a post titled Treat Android as a first-class citizen… it’ll pay off!  TinyCo noted that Average Revenue Per Paying User (ARPPU) for Google Play and iTunes is about the same as iOS, and found that Amazon performance surpassed that of iOS by a significant margin.

Beating the Averages
One problem with the monetization statistics on Google Play is that they cover the “average” experience. We’ve seen that if you target users effectively and you employ the right development strategy, Android apps convert and generate loyal users at roughly the same rate as iOS apps. More significantly, they do so at a lower acquisition cost.

In Q1, Fiksu conducted a study of six clients running the same apps on both iOS and Android to determine differences in acquisition cost and loyal usage conversion rates. (Loyal users are those who return repeatedly to an app and are most likely to monetize.) The cost of acquiring an install was 24 percent lower for Android than iOS. Given the monetization issues noted above we expected a higher conversion from installs to loyal users for iOS. Instead, what we saw was that once a user was acquired, the loyalty rate was exactly the same for both platforms. The only difference was that the cost of acquiring those users on Android was 24 percent lower.

There are, however some exceptions where iOS does beat out Android. For example tablet based shopping apps are an area where iOS excels. Other than the Kindle Fire, there is no Android-based tablet that can challenge the iPad. Further, payment processing is stronger on iOS. Fiksu data shows that for such apps loyalty is far stronger on iOS. However, these issues are being addressed in the market and those shopping apps that move to Android now will have a significant early mover advantage since Play’s algorithm rewards total downloads and usage.

How to Thrive with Google Play
It’s clear that there are many apps that are struggling in the Google Play environment, yet some are doing extremely well. Here are factors that we’ve found have made for a successful Android implementation:

Good design has its rewards: A key to rising above the averages is simply to design for Android. Many developers port iOS apps to Android as an afterthought, resulting in a sub-optimal or even buggy user experience. ESPN for example, shared during a recent webinar that their ported apps originally did not perform to expectations. When they took the approach of developing specifically for each environment, they found that performance was on par with iOS.  Another example is game developer TinyCo. who specifically ascribes its aforementioned success with Android to taking “the Android pledge” to treat Android as a first class citizen. The result was that TinyCo doubled its market opportunity.

Prioritize device and OS support: With the large number of form factors in Android, developers can find themselves stretched trying to determine what devices to support. Fortunately, a subset of roughly 20 devices makes up about 80 percent of the volume for Android, so the problem is more manageable than one might suspect. Similarly, more than 90 percent of Android devices are addressed by supporting OS version 2.2 and later.

Look forward: In hockey, there’s a saying “skate where the puck is going” (not where it is now.) The monetization issue that has received so much press is being addressed as more consumers adopt Google payment mechanisms. As noted above, there are already indications that this situation is improving rapidly. In addition, Google’s rank algorithm benefits longevity yielding an early mover advantage for apps debuting on Play sooner.

Leverage lower customer acquisition costs: The enormous scrum of developers scrapping over the iOS marketplace has resulted in higher acquisition costs.  Android presents an opportunity to develop market share and test new strategies at a lower cost.

Best Practices
The following best practices will maximize the return on an Android implementation. Here are some practical tips for success:

• Maximize search potential in your app title: identify your most successful keywords and make sure to include them in your app title.  In fact, this is so critical to success (potentially 80 to 100 places in your search ranking), that you should seriously consider removing your app name from your title and focus your description on the best keywords. Include the app name in the body of the app description – users will still be able to find it by name. Unlike iOS, the body description is searched under Google Play.
• Use, but don’t overuse, keywords: try to use the best keywords at five times the body of your app description. This can affect search ranking from 10 to 20 places.  Anything over five times has no additional benefit, so don’t overdo it.
• Test your search parameters: the above recommendations are guidelines based on accumulated experience, but search results can vary based on many factors.
• Steady efforts work best: Google Play’s ranking algorithm is tilted towards long term user acquisition – apps that acquire and retain satisfied users are rewarded with higher ranks.  Advertising campaigns should be run over a longer term and sustained over two to three months, as opposed to the short bursts of activity often seen in the iOS market.
• Use closed loop attribution and target long term users:  since retained users have an important impact in ranking, use closed loop marketing to ensure you are identifying and utilizing ad sources that bring loyal users.
• Don’t be afraid to experiment and test market your strategy with Android. You can apply these learnings to your iOS versions and reduce your costs and risks.

Conclusion
The ecosystem continues to provide an unprecedented growth opportunity for mobile app brands. While there are several options that iOS-centric developers may explore to maintain their growth in the wake of UDID deprecation, perhaps the biggest opportunity has nothing to do with iOS at all. Android offers a bigger overall market, increased amounts of marketing insight, lower user acquisition costs and, in many cases, users who are at least as engaged as their iOS counterparts. Perhaps it’s time that we all thrived with Google Play.

The Daily App Deals post is a round-up of the best app discounts of the day, as well as some notable mentions for ones that are on sale. More »